Hi everyone! I just got back from a delicious breakfast meeting at the Calimesa Country Club. All the agents from the five Coldwell Banker Kivett-Teeters offices were in attendance, as well as a few representatives from Coldwell Banker Corporate.
The breakfast was the usual spread, but I rarely turn down a free meal. Hehe. We started off with an agent's powerpoint listing presentation as the opener. To be completely honest, most powerpoint presentations put me to sleep... boring. I'm from the MTV generation, I need crazy music and flashing pictures. I respond well to a constant barrage of sensory overload.
Then there was a push by Fidelity National for a home valuation site called CyberHomes.com, I haven't had a chance to compare it to other valuation sites yet. But I'll let you know what I think about it soon enough.
Although most of the information from the meeting was not that new to me (it may have been new to everyone else though) I did get a few good ideas. For instance, adding a "Foreclosure" button to my website so that people can get that information more easily. They also emphasized e-newsletters and e-postcards and e-cards. Then I got a great idea for a wiki-style real estate map guide. Has anyone built one of those yet? I think that would be great for Google Maps.
Coldwell Banker Corporate reps talked about stats and numbers and figures. One thing I got from all that is that I should advertise on MSN and ASK in addition to the advertising I already do on Google and Zillow.
There are also many contests and giveaways sponsored by Coldwell Banker that I should let everyone know more about. I'll try to keep abreast of those on my blog as well. And I already have a membership with SecondLife, but I can't figure out how to play, so I should spend some more time and figure that stuff out.
Oh, Coldwell Banker has a great widget that you can download off ColdwellBanker.com that is primarily tailored towards buyers. This Retriever widget finds all the properties that match your requirements and displays new ones daily on your desktop. I think that's great. I'll try to get the link for the download for my blog soon.
I think I'll also add video components to my blog. Halloween is coming up, so I'll be sending out some Halloween e-cards to all my favorite people. I'll also start having special open house viewings for neighbors an hour before the public open house viewing. And the last bit of new information I got from the meeting is to give customers access to a hometracker where they can log their house repairs and do home comparisons.
That was the meeting in a nutshell. Not sure if everyone understood that jumble of info!
~Tina Jan~
Coldwell Banker Kivett-Teeters
1655 E. Sixth St.
Beaumont, CA 92223
Work: 951-845-5520 Ext. 105
Fax: 951-845-4916
Cell: 909-446-2666
Toll-Free: 1-877-TINAJAN
tina.jan@coldwellbanker.com
www.tinajan.com
No comments:
Post a Comment
Thank you for commenting!